Business & Marketing
Get Ahead of the Curve
Everyone is looking for ways to ensure they stand out in a crowd of applicants. By exploring your business options now, you can get a leg up on the competition.
Which pathway is offered?
Business & Marketing—This pathway prepares students to formulate policies and direct a business, corporation, nonprofit, or other organization. This may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities in small firms.
What types of jobs can my student learn about and prepare for?*
Examples of jobs include:
- Small business owner
- Administrative services manager
- Business operations specialist
- Marketing manager
- Promotions manager
- Public relations manager
- Media buyer/planner
*Some of these jobs require additional education and certifications once a student graduates from high school.
What could my future look like with this career?**
**Data is from Lightcast and is updated frequently.
Which industry-recognized, in-demand certifications and exams can my student prepare for?
- Certiport Entrepreneurship and Small Business Certification
- Microsoft Office Specialist Excel
- Microsoft Office Specialist Word
- ACT National Career Readiness Certification (NCRC)