Career And College Prep

Business & Marketing

Get Ahead of the Curve

Everyone is looking for ways to ensure they stand out in a crowd of applicants. By exploring your business options now, you can get a leg up on the competition.

Which pathway is offered?

Business & Marketing—This pathway prepares students to formulate policies and direct a business, corporation, nonprofit, or other organization. This may involve assuming advertising, promotions, marketing, sales, and public relations responsibilities in small firms.

What types of jobs can my student learn about and prepare for?*

Examples of jobs include:

  • Small business owner
  • Administrative services manager
  • Business operations specialist
  • Copywriter
  • Marketing manager
  • Promotions manager
  • Public relations manager
  • Media buyer/planner

*Some of these jobs require additional education and certifications once a student graduates from high school.

business people shaking hands

What could my future look like in this career field?**


**Data is from Lightcast and is updated frequently.

Which industry-recognized, in-demand certifications and exams can my student prepare for?

  • Certiport Entrepreneurship and Small Business Certification
  • Microsoft Office Specialist Excel
  • Microsoft Office Specialist Word
  • ACT National Career Readiness Certification (NCRC)

Test drive a business and marketing course!

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